The changes to Internet Marketing in the last several years have forced dramatic changes in how marketers promote their products and the tools they use. Climbing the highly competitive wall of new techniques and tools keeps successful Internet Marketers busy as they strive to understand the benefits of those changes and how they will effect their Google ranking.
So, how do you grab these changes and make them useful to your business? To start with, you need a new look on your sales pages if they were created a few years ago. You also need to get real friendly with some media changes that weren't even known a couple of short years ago.
It's no secret that using the Yellow Pages to get information or to compare the benefits of products and get prices is no longer useful to the buying public. Even the smallest "mom and pop" local business around the corner can benefit from an online presence, a website that helps customers find you and your products.
It is also well known that a few simple tweaks can really change the impact sales pages have on income streams, including yours. You can read advice all over the Internet about split testing, changing your text colors and making giant headlines to grab scanning eyeballs. To start with it will be confusing, but it doesn't have to stay that way.
Start a swipe file of the sales pages our favorite marketers use. Closely examine what they do to get amazing responses from their list of subscribers. Look for the colors they use in headlines and where they place them on the page. How many times do they have a buy button or link to opt-in? Check how their sales message flows from one point to another. Where do they put their videos and how long are they?
Now you almost have to have onsite videos in order to get visitors and superb graphics that keep the eye moving along your sales page while they are enhancing your message. Fortunately, excellent Web 2.0 graphic packs can be easily found all over the Internet. Check any of those giveaways for graphic sets you can download for free.
It is no secret that you HAVE to get Google to notice your websites in order to get targeted traffic of potential customers. Without a stream of focused traffic that wants your products you will not sell anything. When people are looking for products or information, they use a search engine to find what they want immediately. Google is by far the most popular and a high page rank on Google is the most sought after benefit on the planet.
If you are trying to increase your customer base for your local gift shop or service, you can do that with a website your customers can find when they are searching for products you sell or services you provide. One word of caution, though. Research has proven that Google will return page after page of results based on the keyword search term entered by people, but few will click on pages past the first one.
What this means is that your neighbors looking for a local source for a good price on a Christmas gift they need will not find you if you are on page 14 of 18 pages returned by Google. All the promotion methods you normally used as a street-level offline business no longer apply if you are trying to reach the shopping public.
The number shopping online is growing by leaps and bounds, fueled by the opportunity to compare prices, shipping schedules and quality without leaving home. If you are new to specific marketing methods like SEO (Search Engine Optimization) or keywords, you can tap that market and send traffic through your virtual doors with some guidance.
Al Nelson is an "Certified Marketing Consultant" and owner of Ozark Marketing Solutions. Serving North Central Arkansas and South West Missouri. To find out how he can make your Company an Internet Presence to be reckoned with, Please visit: http://OzarkMarketingSolutions.com
His Nationwide Services including, Video Marketing can be found at: http://WebsitesTopRanked.com
There are a miraculous number of things that a website can do for you.
It can support a client database, allowing you to contact your customers automatically whenever you feature a new product or have a sale.
It can allow you to take sales while you're sleeping.
It can allow you to answer fewer phone calls by having a Frequently Asked Questions page, and much more.
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