If you're doing any marketing at all online, then you need to consider web banner advertising for your business. It's one of the most effective forms of online advertising there is, and thousands of companies and individuals rely on banners to get the word out about their company or product, and to drive visitors to their website who are ready to buy what they're selling. If you're not using banner ads, there is no doubt that you are losing sales, missing opportunities to build your all important email list, and leaving lots of money on the table.
Why is web banner advertising so important? Well, for one thing, it's a real attention grabber. When a website visitor is reading a page, their eyeballs are naturally attracted to the bigger elements of the page, like a big banner at the top or running down either side. And a well designed ad incorporating nice graphics and a good color scheme are going to be even more compelling to them. For another, you can put a lot of information into a single banner. Go web surfing tonight, and you'll see that there's all kinds of things you can do using web banner advertising, including using a lot of text to create the urge to click on the ad in the reader. Or you can use minimal text, and see who that works. If you can create you own banners, you can test all kinds of variations and see which ones are most effective.
So don't neglect web banner advertising, because it can be extremely profitable. It's the oldest form of online advertising, and it is still very effective. You don't necessarily have to use banners for all your online ads, because text ads still have their place. But banner advertising should be part of your arsenal, and if you can create your own banners, it doesn't have to be expensive at all.
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